David Aaker, Vice Chairman, Prophet, a branding, growth, & transformation consulting company; Professor of Marketing Strategy, Haas School of Business First, a story. In 2003, Dove conducted a study that…
Jagdish Sheth, Charles H. Kellstadt Chaired Professor of Marketing, Emory University; Bentley College; Rajendra S Sisodia, professor of marketing, Bentley College It’s not just weak organisations that spiral into decline…
Sarwar Ahmed, Founding Managing Director, Syngenta Bangladesh Limited 2000-2012 Adjunct Faculty, School of Professional Studies, New York University, New York Business Consultant What makes a business survive in the long…
