SHAPING ‘SHE’ COMPANIES: Sustainable and honest enterprises
Gopalakrishnan, CEO, The Mindworks; Former Director, Tata Sons Ltd.; Author & Corporate Advisor Sustainable and honest enterprise is the petrol required to fire a top-class
Crafting a strategy for a future-fit Bangladesh
Shehzad Munim, Managing Director, British American Tobacco Bangladesh Even the best initiatives run the risk of going south for the lack of a good strategy.
CEO Review
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Four Strategies Define The Future of Purpose-Driven Branding
David Aaker, Vice Chairman, Prophet, a branding, growth, & transformation consulting company; Professor of Marketing Strategy, Haas School of Business First, a story. In 2003,
Business under BOP conditions: a Theatre Approach
Dr. Syed Muntasir Mamun, Director General, International Trade, Investment & Technology, ICT; Chief Innovation Officer, Ministry of Foreign Affairs, Bangladesh In the long arc of
WHY GOOD COMPANIES FAIL
Jagdish Sheth, Charles H. Kellstadt Chaired Professor of Marketing, Emory University; Bentley College; Rajendra S Sisodia, professor of marketing, Bentley College It’s not just weak